Daterra was born out of the vision of one man to create excellence. Excellence in environmental and economic sustainability and above all else, excellence in quality. This vision has become a reality, being the first Rainforest certified farm in Brazil and later becoming the first ‘A’ grade certified farm for sustainability in the world. From the organic farm on site that is used in the meals they provide for their workers, reusable pouches and regular filtered water taps that help to reduce plastic consumption, to the work with local schools, colleges, and universities, the breadth of their ambition is clearly visible.
Each year Daterra’s masterful cuppers search the vast potential of Daterra for unique small lots of coffee, the Masterpieces. This very small farm is a lab where they test new ways of producing coffee. The lab is rich with new and unusual varietals, processing methods, drying techniques and limitless experiments. Each coffee has a unique cup profile and scores 88+, is fully traceable, planted and grown with history and can never be replicated.
Daterra have been working with this unique and rare variety now for 25 years, and you can taste the fruition of this in Audácia. The higher levels of perceived sweetness with Laurina are often put down to the lower levels of caffeine. This is an extremely sweet and complex cup, full of dark red fruits.
LOT 2013 AUDÁCIA (BOLDNESS) STORY BY DATERRA
It is difficult to say when exactly that happened, but almost unconsciously Daterra became less and less of a coffee farm and ruined into a huge research lab - which happened to produce coffee.
Our research fields, in partnership with renowned scientific institutions, were already producing new genetics and cultivars for almost 20 years. So me of them were already starting to show potential, not only for their phenological characteristics, but because of their stunning-unusual dklavour profiles.
On the processing side, after so many years collecting failed and successful experiments, we realized there were lots of very small - but very special - nano and micro lots the Uber-speciality coffee market, could be ready for. Coffees that differed from our menu, would represent one-time experiences, which translated the new trends in coffee and fresh-unusual research taking place at our farm.
The idea was simple : we had these genuinely nice lots and only a little of each. An auction was a fair way to offer our best products. Back then, it was a BOLD move for a coffee farm too host their own independent auction, even bolder for a Brazilian farm - the speciality industry did not fully see Brazil as an origin that produced quality. Our first auction was exactly 10 years ago, in 2013, and feature 4 lots only.
Today, Daterra's auctions are one of the most anticipate campaigns on our calendar. They allow us to be creative, and find new ways to tell stories through coffee. This year, we are telling our own history.
