I. COLLECTIVE EFFORT
Outstanding coffee does not just appear.
The incredible journey of the bean all the way to your cup is guided by hundreds of hardworking human beings. Let’s talk about all the smallholder farmers, pickers, agricultural workers, producers, co-operatives, exporters; then there are traders and importers, people involved in logistic and administration, quality controllers, roasters and baristas and then there is you, at the end of its journey.
Even though we think the coffee’s journey is rather breath-taking, there is no magic behind it.
We believe that behind everything we do, there’s collective effort. Sharing and learning together became one of our greatest values and it extends to our everyday life. The great privilege of enjoying all the extraordinary coffees out there shouldn’t be exclusive therefore we want to make this special coffee experience accessible to everyone. There is no greater joy really!
The company started with a main focus – to serve specialty coffee roasted to bring out its best qualities and to provide the customers of East Finchley wonderful experience in a setting everyone always feels welcome & appreciated. The company has grown over the years with people adding their valuable skills and knowledge to make us the business we are today. Our growing team currently consists of 8 dedicated, passionate and unique people who work tirelessly to roast and serve great coffee & try to make impact on people's lives.