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ABOUT

I. COLLECTIVE EFFORT

Outstanding coffee does not just appear. The incredible journey of the bean all the way to your cup is guided by hundreds of hardworking human beings like smallholder farmers, pickers, producers, co-operatives, traders and importers, roasters & baristas. There is no magic behind it.
Our mission is quite simple. We always seek for:
QUALITY
We don’t compromise on quality as we want to meet our customers’ expectations.
TRACEABILITY
Transparency in the supply chain is not only important for us (to know where the coffee comes from and if everyone was paid accordingly) but it creates recognition & reputation for farmers too.
SEASONALITY
We all know by now that coffee is a fruit therefore it’s to be enjoyed fresh. As months after harvest pass by the coffee starts loosing its unique qualities and slowly ages.
ACCESSIBILITY
The great privilege of enjoying all the wonderful coffees shouldn’t be exclusive. We would like to make the special coffee experience accessible to everyone.
SUPPORT
We provide support to our wholesale family in order to achieve their goals and most importantly to help them run a sustainable business, the kind of business that is going to be here in 10 or more years.
We value long term relationships and we are always excited to welcome a new member into our coffee family!

II. WE CARE

We are aware that as a growing business we have also growing environmental & social responsibility. Our planet and its people are all we depend on. We are committed to make our team proud of what we’ve achieved in the future rather than ashamed of what we’ve done to our planet. We need to change our ways. Here are some of our partners who help us on our journey.
BIO-BEAN
We've been working with Bio-bean who recycle our used coffee grounds to transform the (otherwise) waste product into coffee logs, coffee pellets (used in biomass boilers to generate heat and energy) and into biodiesel for some of the London buses. By recycling the waste coffee grounds, we release 80% fewer emissions than sending the grounds to landfill.
CARBON NEUTRAL SHIPPING
All our parcels are sent by DPD CO2 Neutral service. DPD has developed detailed understanding of their emission in last 5 years by measuring their carbon footprint. Where unavoidable CO2 is produced, DPD will offset the emissions through their carbon reduction projects.
UK COFFEE WEEK & PROJECT WATERFALL
Every year we take part in UK Coffee Week to fundraise for Project Waterfall which is a charitable initiative bringing clean water, sanitation and education to coffee-growing communities across the world. Since 2011 Project Waterfall has raised over £1 million, changing over 37,000 lives in Nicaragua, Tanzania, Rwanda, Vietnam, Uganda, Kenya and Ethiopia. This year’s UK Coffee Week will continue to raise funds for Project Waterfall’s ongoing work in the rural Jabi Tehnan district of Ethiopia.
REDUCE, REUSE & RECYCLE
All our leftover coffee (from quality control samples, test roast, samples from importers, etc.) is roasted, packed and donated it to Muswell Hill soup kitchen. We have also introduced reusable tubs instead of single use bags to our wholesale family & reusable tins for our local customers.
We know it might not be enough but it’s a start.

III. STORY

Joe Syme and his mum Patricia started the company with a main focus – to serve specialty coffee roasted to bring out its best qualities and to provide the customers of East Finchley wonderful experience in a setting everyone always feels welcome & appreciated. The company has grown over the years with people adding their valuable skills and knowledge to make us the business we are today. Our growing team currently consists of 8 dedicated, passionate and unique people who work tirelessly to roast and serve great coffee & try to make impact on people's lives.