OUR INITIATIVES
WE CARE
As a growing business, we are aware that with growth comes a corresponding increase in our environmental and social responsibility. We are committed to minimizing our environmental impact, supporting sustainable practices throughout our operations, and contributing positively to the communities where we operate. We believe that responsible business practices are not just ethically sound, but also essential for long-term success and creating a thriving future for all.
Here are some like-minded partners who help us on our way.

1% FOR THE PLANET
1% for the Planet is a global organisation that exists to ensure our planet and future generations thrive.
As a 1% for the Planet member we support environmental nonprofit organisation by giving 1% of our yearly sales to them - whether or not we are profitable.
"When you support 1% for the Planet, you are supporting a future where businesses are collectively taking responsibility for climate action. We can all do our part. We can all protect. We can all give back. We can all pay it forward."
PROJECT WATERFALL
Project Waterfall is a charitable initiative working to bring clean water, sanitation and education to coffee-growing communities across the world. 785 million people around the world don’t have access to clean water. The majority live in isolated, rural areas – the same areas growing our coffee.
In partnership with Project Waterfall, we have also introduced 20p paper cup charge for takeaway drinks which encourages us all to reduce our waste by bringing a re-usable cup. All the proceeds go to Project Waterfall.
Since 2020 we donated to Project Waterfall £8019.
Check here what's been achieved already!


REWILDING BRITAIN
Our planet is the only home we know that sustains all life and while global efforts are vital, the most impactful changes often begin with local actions.
Rewilding Britain was established in 2015 as the first charity in Britain focused on rewilding.
Rewilding offers hope. In a nutshell, it is the large-scale restoration of nature until it can take care of itself – and us – again. It’s about restoring nature’s remarkable web of life, including habitats, natural processes and, where appropriate, missing species.
We have an ongoing commitment to supporting Rewilding Britain and since we started in April 2021, we donated £10,750.
ONE TREE PLANTED
Teaming up with One Tree Planted (a non-profit organization focused on global reforestation) is another step for us to offset our emissions by giving back to the environment.
For every 1kg sold, we donate £1 to One Tree Planted: $1 = 1 tree planted.
TOTAL: 2874 trees planted in Ethiopia, in the Andes, in Uganda & Brazil.


IMF ROASTER
In February 2025 we took delivery of the IMF RM20 roaster. This was big step for us in many ways, not only can we roast more delicious coffee but also reduce emissions at the same time. IMF roasters use heat re-circulation technology to greatly reduce smoke and other particulate emissions, whereas traditional roasters such as our Giesen would require a separate gas gobbling afterburner to achieve the same result.
Initial workings show that we will reduce our yearly carbon emissions by 4,900kg a year when compared to a traditional roaster coupled with an afterburner. It also helps maintain a better air quality in the local area.
Lastly it’s got an integrated bean loader as well as destoner which dramatically reduces the dust in the workspace and makes the production more efficient and less laborious.
SOLAR PANELS
In November 2022 toward the end of our roastery extension build-out we were able to install solar panels on our new roof.
These panels generate almost all of our electricity needs during the sunnier months of April to October. We also send 9000Kwh of clean energy back to the grid per year which is enough to power three small households for a year.
This in conjunction with superior insulation and the use of air source heat pumps has kept us warm in winter and cool in summer with net zero energy use.
When funds allow we can't wait to get an electric van for deliveries as the next piece of the puzzle.


REUSABLES & WASTE
Waste is simply not great, we all know.
By embracing innovation and continuously evaluating our operations, we aim to minimise our carbon footprint, conserve resources, minimise waste and contribute to a more environmentally responsible future. Following goals guide most of our decisions:
- Reusable tubs and crates instead of single use bags and boxes for our local wholesale family.
- Where we need to ship, we re-use boxes we receive our deliveries in and we ship in recycled enviro-boxes that use less material when we cannot re-use. We have reduced the packaging & carboard consumption by 60% in last 5 years.
- Recycling in all sites including organic waste & coffee grounds and coffee chaff.
- Offering discount to customers using re-usable cups and tins for beans
LONDON LIVING WAGE
The real Living Wage is the only UK wage rate based on the cost of living. It is voluntarily paid by over 15,000 UK businesses who believe their staff deserve a wage which meets everyday needs.
We believe that long-term investments always pay off and that includes investing in our team.
Offering to pay each team member above the London Living Wage is not only right thing to do, it just makes sense. We want a team of like-minded and motivated people who will provide our customers with a great experience and are rewarded accordingly. We think that’s fair, don’t you?
